Duration
3-4 weeks
Modern Dental Vision
Role
End-to-end designer
Scope
IA + navigation
Responsive UI
Copywriting
Photography
Booking/forms
Launch (DNS, SEO, analytics)
Project Type
Website redesign
(UX/UI + content restructure)
Redesigned a two-location dental website by rebuilding information architecture, writing patient-facing copy, and designing a responsive UI so new patients can find services, forms, and booking fast.
Problem
The old site did not work on mobile and felt dated.
A single scroll page offered no clear paths for different patient intents.
Outdated and generic service content reduced clarity and trust.
Solution
Rebuilt the site into task-based pages and a consistent navigation structure.
Rewrote and reorganized service copy into short, scannable sections.
Shipped a booking request flow that routes to the correct office, working around third-party plugin constraints.
Outcome
Responsive two-location site delivered in 3 to 4 weeks.
Service pages follow one repeatable layout with fixed sections and CTAs
The launch included DNS transfer, baseline SEO, and analytics setup.
I started with the homepage because it was the only page doing every job. I rebuilt navigation, booking, and the two-location split there first so the site worked end-to-end on mobile. Once that baseline held up, I separated services, locations, and new-patient content into dedicated pages and reused the same layout and copy structure across them.
Information architecture
Trusted for over 30 years in complete and implant care
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Completing your patient forms ahead of time saves you time at check-in and gives you peace of mind knowing your insurance coverage and payment options are confirmed. The forms are provided to you before your appointment so you can walk in confident and ready for care.
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